SEO (Search Engine Optimisation) optimises your website to achieve higher rankings. Doing this will bring in more visitors, generating more revenue and publicity for your business.
The process involves several essential elements, such as keywords, on-page optimisation and link building. By comprehending these, you can craft an efficient strategy to increase your organic search ranking and website visibility.
Keywords
Keywords are the words and phrases search engines use to rank results on a SERP (search engine result page). They help users locate what they’re searching for by specifying specific terms.
Keywords have long been crucial to search engine optimisation (SEO). They enable you to tailor your content for specific phrases people are searching for on search engines like Google, increasing organic traffic pertinent to your business.
Therefore, creating pages that address the question and the searcher’s intent is essential. For instance, instead of creating a page with just “laptop repair,” make one that addresses what someone is searching for and how your service can solve that problem.
Therefore, it’s essential to identify the appropriate keywords for your business before beginning a HarperDigital SEO Auckland campaign. Once identified, you can focus on optimising each page on your website for those specific words and phrases.
You can do this using keyword research tools such as Answer the Public, Ahrefs and Keyword Planner. These services give you search volume and competition of keywords, plus suggestions for other relevant terms that could benefit your business.
On-page optimisation
On-page optimisation (OPO) optimises specific elements on your website to boost its search engine rankings. It includes updating on-page content, title tags, internal links and more to increase its chances of ranking higher in search engine results.
SEO is essential on the page because it helps search engines like Google decide if a page is pertinent to an individual user’s query and displays it at the top of search results. Furthermore, on-page optimisation gives you control over how search engines index your content.
On-page SEO elements such as keywords, HTML tags and title tags are essential for improving your site’s visibility and helping search engines understand it better. However, numerous other methods are available to enhance visibility and make search engines understand your site better.
Keywords are one of the most crucial on-page SEO elements, informing search engines what your page is about. To maximise effectiveness, select both long and short-tail keywords pertinent to your business and will drive relevant traffic to your website.
Headings are another key on-page HarperDigital SEO Auckland factor that search engines must comprehend. There are six header tags – H1 through H6 – which outline the hierarchy of content on a webpage. The H1 should describe the main idea or idea discussed on that page, while the subheadings discuss subtopics.
It is essential to use consistent H1 and subheadings across your website. Doing so makes it simpler for users and search engines to locate what they need quickly.
On-page optimisation can be done manually or with an automated tool that automates all necessary steps. These programs typically analyse your page from a search engine’s perspective and offer suggestions for improvement.
Link building
Link building is an essential search engine optimisation (SEO) strategy that involves linking other websites to yours. Doing this can increase your domain authority and boost your search engine ranking.
Links are one of the most effective SEO ranking factors, and Google uses them to assess a page’s credibility. Pages with many quality links have higher rankings than those without links.
You can boost your site’s link profile through various strategies, such as social media marketing and guest blogging. These tactics will help you lay a strong foundation for long-term success and attract new leads.
Some of the most successful and popular link-building strategies include:
Searching for resource pages on your site is made simpler by using advanced Google operators to identify relevant topics. Doing this lets, you place potential target sites and optimise your content accordingly.
Finally, selecting high-quality resource pages that offer a good return on your investment is essential. Metrics such as page authority, domain authority and web traffic can help you decide which resource pages are ideal for your campaign.